About Us

Welcome to Sweet As Hell Designs, where bold creativity meets the heartbeat of the streets. Founded by Adam Whitney, our brand is a tribute to the relentless spirit of those who turn challenges into art. Born in the Twin Cities of Minneapolis and Saint Paul, Sweet As Hell Designs is more than just a brand; it’s a lifestyle that embraces the raw, the real, and the unapologetically original.

Our journey began in the heart of the hustle, where survival wasn’t just a choice but a necessity. But from those roots, we’ve grown into something greater—a celebration of life’s truths, expressed through powerful design and an authentic aesthetic. At Sweet As Hell Designs, we don’t just create; we curate experiences that resonate with the real world.

We offer a range of services, including an Apparel Shop, Digital Media Services, and Printed Original Art, all crafted with a dedication to quality and authenticity that’s second to none. Whether you’re looking to make a statement with your style or need a creative partner for your next project, Sweet As Hell Designs is here to bring your vision to life.

And because we’re all about keeping it in the family, we’ve got Looped Productions, our sister music company, pushing the boundaries of sound just like we push the boundaries of design. Together, we’re not just making noise; we’re making history.